3D visualization in packaging production

Do you know the future of packaging production? 3D visualization is the number one topic. It offers a new perspective on packaging production and can solve construction nuances before creating a mock-up.

Do you know the future of packaging production? 3D visualization is the number one topic. It offers a new perspective on packaging production and can solve construction nuances before creating a mock-up. We know more, read on.

Trends in Packaging for 2025

Packaging design trends for 2025 go hand in hand with technological advancements as well as shifting consumer preferences, who are looking not only for functionality but also for emotions and experiences associated with the product. In addition to eco-friendly materials and recyclable packaging, there is a growing demand for minimalist designs. The trend focuses on strong emotional experiences tied to the product, the unboxing process, and presentation in the retail network.

Packaging products face high demands. 3D visualization of packaging offers new advantages, enabling improvements to the graphic design or packaging construction before producing a physical sample, significantly saving time and money during prototyping.

3D Visualization in Packaging

Digitalization and 3D visualization have a significant impact on how packaging is designed, tested, and presented. Custom packaging design and development, thanks to 3D visualization technology, help designers create interactive packaging models before producing a physical prototype.

This technology allows for addressing issues with both interior and exterior design, opening mechanisms, folding details, or graphics in a fraction of the time. Packaging engineers at POINT CZ use this technology in custom packaging production and have extensive experience with it.

Advantages of 3D Visualization in Packaging Production

One of the key advantages of 3D visualization is the ability to experiment with the application of shapes, graphics, colors, material textures, and, most importantly, packaging construction and folding solutions. Moreover, the design of the interior structure of packaging ensures optimal product functionality and protection.

"A major benefit is the simulation of lighting conditions, where graphics or color combinations can appear differently. We notice the greatest interest in this technology from clients in the consumer goods, cosmetics, or dietary supplements sectors, which are typically presented under artificial lighting," added Petr Hajda, Director of the Packaging Division at POINT CZ

Real-time Sample Presentation

technologies and integrate virtual samples in real time into the retail environment. It's possible to simulate in real time how the new packaging of a prepared product will interact with other elements on a store shelf, on a POS stand, or how visible it will be in a retail setting.

Competitive Visualization

Brands with a broad product range use 3D technology the most. Manufacturers must not only address how their product packaging will look side by side, but also how its presentation will stand up against the competition. The half-meter "selling distance" from the shelf and the overall impression (for example, when walking through an aisle) are important.

Saving Time and Costs

Another critical point is the color presentation within a store in the context of the current product range and its graphics. A product will appear different standing alone versus among others. Unlike the old method where packaging mock-ups had to be printed and physically placed in a store, the new graphics and packaging can now be viewed in real-time during normal store operations.

Printers like POINT CZ use 3D visualization as a tool to shorten design times and reduce the costs associated with producing physical samples.

The Future of Shopping

Imagine a situation where a consumer is choosing between two almost identical products with similar value and perceived brand. Which one will they choose?

Sales arguments can be easily resolved with virtual reality, which allows them to explore products in a new dimension. Visualization can demonstrate product use, highlight technology benefits, or offer an unboxing experience. 3D glasses technology could become a revolutionary way to build a "relationship" with the product even before purchase.

Interested in the topic of 3D packaging visualization?

The packaging development and design department at POINT CZ has extensive experience with this technology. Try it on your own sample and see for yourself. Get in touch with us!

Text: Markéta Švábová, Petr Hajda